Wednesday, April 22, 2009
Bag Full of Sunshine
Sun Chips and National Geographic have launched a new effort for Earth Day called "The Green Effect", encouraging users to submit their ideas on what social effort they would push forward or create with $20,000... essentially you could win a chance to make it happen. No user submissions are available to view yet... my guess is a locally driven effort will stand a better chance to win.
Also, Sun Chips has created the first compostable chip bag - ready Earth Day next year... powered by, yup you guessed it - solar power. "Sun" chips takes on a whole new meaning now.
so this is what i'm thinking...
No one can deny the amount of mass atrocities taking place in our world today. From war, modern day slavery, AIDs, our global financial crisis… there seems to be a continual black hole of bad news surrounding us. So what’s a girl to do? What’s any of us to do?
To avoid the cliché and standard call to action – I say we sit around and mope. We all wallow in our misery and lifeless future and figure, “it could always be worse”. But that just doesn’t feel right... There’s too strong of a positive buzz in the digital air for anyone to really agree with that mentality. I know I don’t, and while we all may think we’re too busy, we’re all a little tired of watching reality TV anyway - realizing it’s definitely not our reality.
I say we talk about it. We talk about what’s happening – but instead of discussing the images of death and destruction we see rolling across our CNN screen, or make assumptions and predictions of what Q3 will bring for our industry… we talk about solutions. Real time.
That’s the power of our “social” [not sure if you know, but this word will actually replace the word “digital”- yup, that was so last month] world that we are daily building on and interconnecting together. Your world is my world, your cause is my passion, your fight is my battle… real time.
There are thousands of individuals, companies, non-profits and politicians that are teaching students, building wells, inspiring entrepreneurs and fixing our issues - right now. All of these efforts are just waiting to be acknowledged, looking to be supported and hoping that their efforts will actually have a positive impact.
Knowledge is power – so this is my attempt at seeing what’s going on. Encouraging others to participate in conversations, and maybe inspire people to donate time, money and/or expertise to expand on the good of it all. And if nothing is donated or discussed… well hopefully we can all just feel a little better about the day knowing it’s not all bad out there. Despite all our attention disorders, overshadowing layoffs, and downright depressing news… there really is some good in it all.
To avoid the cliché and standard call to action – I say we sit around and mope. We all wallow in our misery and lifeless future and figure, “it could always be worse”. But that just doesn’t feel right... There’s too strong of a positive buzz in the digital air for anyone to really agree with that mentality. I know I don’t, and while we all may think we’re too busy, we’re all a little tired of watching reality TV anyway - realizing it’s definitely not our reality.
I say we talk about it. We talk about what’s happening – but instead of discussing the images of death and destruction we see rolling across our CNN screen, or make assumptions and predictions of what Q3 will bring for our industry… we talk about solutions. Real time.
That’s the power of our “social” [not sure if you know, but this word will actually replace the word “digital”- yup, that was so last month] world that we are daily building on and interconnecting together. Your world is my world, your cause is my passion, your fight is my battle… real time.
There are thousands of individuals, companies, non-profits and politicians that are teaching students, building wells, inspiring entrepreneurs and fixing our issues - right now. All of these efforts are just waiting to be acknowledged, looking to be supported and hoping that their efforts will actually have a positive impact.
Knowledge is power – so this is my attempt at seeing what’s going on. Encouraging others to participate in conversations, and maybe inspire people to donate time, money and/or expertise to expand on the good of it all. And if nothing is donated or discussed… well hopefully we can all just feel a little better about the day knowing it’s not all bad out there. Despite all our attention disorders, overshadowing layoffs, and downright depressing news… there really is some good in it all.
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